While some may think this is the wrong thing to do, it really isn’t! The concept is really about precise targeting – essentially marketing to your best, most qualified lead only, as those are the leads you will be most likely to convert.
We’ve all done it – we’ve all subscribed to an email list just to [...]
Archive for December, 2009
14th
December
December
Text Message Marketing – No means no!
Text message marketing is a cost-efficient and effective way to market across many age groups and segments. However, as Burger King recently found out, it can be costly when a customer’s request to opt out isn’t granted. This is a great example of what NOT to do within a text message marketing campaign. To ensure this [...]
8th
December
December
Come visit SouthWest Direct at these upcoming trade shows!
February 21-23, 2010
Council for Advancement & Support of Education (CASE)
District III Conference
Tampa, FL
http://www.case.org
March 27-30, 2010
Council for Advancement & Support of Education (CASE)
District IV Conference
Austin, TX
http://www.case.org
May 22-26th, 2010
Florida Government Finance Officers Association (FGFOA)
2010 Annual Conference
Orlando, FL
http://fgfoa.org
June 6-9, 2010
Government Finance Officers Association
104th Annual Conference
Atlanta, GA
http://gfoa.org
June 20-23, 2010
Healthcare Financial Management Association
2010 ANI: The Healthcare Finance Conference
Nashville, Tennessee
http://www.hfma.org
September 12-14, [...]
8th
December
December
SouthWest Direct reveals new website!
SouthWest Direct (SWD) has just revealed a new web site, www.SWDirect.com, which allows visitors to learn about direct marketing, as well as view direct marketing product samples. Visitors and clients alike will find the site very easy to use and will have access to helpful information about best practices and benefits of direct marketing. The site, [...]
