Is it possible to measure social media efforts with hard cold numbers? Afraid not. This may be a hard pill to swallow for the CEO or shareholder of your organization when you, the marketing manager or director, try to sell them the benefit of social media.
However, that’s not to say that social media does not have value – it’s just a different kind of value. The value of social media efforts equates to good old-fashioned relationship building. And, while relationship building cannot be measured on a spreadsheet, it can certainly contribute to growing your client base and increase brand awareness.
No CEO or shareholder I know would object to those two benefits.
Here is a great article on the challenges of social media measurement, as well as interesting perspective from a commenter…
Have any questions about implementing social media for your organization? Contact SouthWest Direct today and let us help you determine if social media will benefit your organization. www.swdirect.com
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