1. Know the market.  Know which markets respond to which print media.  SWD can show you how to print wisely and make it count!
2. Mix it up.  Know what mix of media gets the best reponse. SWD can help you evaluate and measure returns in order to use the right mix for your target audience and [...]

*Did you know that Direct Mail gives advertisers a whopping 13-to-1 return on their investment? Did you also know that nearly 80% of internet users surveyed said they were directly influenced to purchase an item or service because of a direct mail?
Wow, pint really pays off! Southwest Direct can help you increase your return on [...]

Here is an updated trade show shedule as of 2/26/2010.  Hope to see you there! 
Tradeshow Schedule 4-13-2010

2010 studies are out and direct mail is still a heavy contender! According to the 2010 DMA Statistical Fact Book, 79% of households either read or scan advertising mail! Out of that 79%, 49% are readers and 30% are scanners! Not bad! And, postcard readership is up, along with all other formats being up, due [...]