2010 studies are out and direct mail is still a heavy contender! According to the 2010 DMA Statistical Fact Book, 79% of households either read or scan advertising mail! Out of that 79%, 49% are readers and 30% are scanners! Not bad! And, postcard readership is up, along with all other formats being up, due to less crowded mailboxes. Better keep that direct mail budget on the books! However, the best results only come from expertise that is critical to launching a successful direct mail campaign. Here at SouthWest Direct, we have that expertise! You can’t afford to waste those direct mail budget dollars! Call us today at 800-968-5798 or visit www.swdirect.com To read the full article, click here: http://www.insidedirectmail.com/article/studies-show-direct-mail-healthier-than-expected-415726_1.html

This entry was posted on Tuesday, April 13th, 2010 at 7:12 pm and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.