Thinking about using Facebook to brand your business? Before you do, consider the Facebook Facts!
1. Facebookers (FB) like food! The FB pages with the most followers contain something about food – pages that has content about ice cream has the most followers!
2. Stay away from buzzwords! FB business pages with words like “optimizing, leverage, blogger, and marketing” has the least followers!
3. FB pages most liked by users contain content about movies, TV shows, and books. Least liked FB page content? Religion, bars and pets
4. FB has a mainstream audience who want to be entertained! Boring content will get you nowhere on FB.
5. FB post titles with numerical digits in them get shared the most.
If your product or service supports these audience characteristics, FB is a good fit! If not, better look elsewhere!
For more information about utilizing social media for your marketing campaign, contact Southwest Direct today at 800-968-5797.
