Text message marketing is a cost-efficient and effective way to market across many age groups and segments. However, as Burger King recently found out, it can be costly when a customer’s request to opt out isn’t granted.   This is a great example of what NOT to do within a text message marketing campaign. To ensure this [...]

SouthWest Direct (SWD) has just revealed a new web site, www.SWDirect.com, which allows visitors to learn about direct marketing, as well as view direct marketing product samples.  Visitors and clients alike will find the site very easy to use and will have access to helpful information about best practices and benefits of direct marketing.  The site, [...]