One of the newest and most intriguing ways marketers are integrating mobile with the traditional power of direct mail is through  QR codes or Quick Response codes. These two-dimensional barcodes can feature PURLs that drive users from printed material to the Web via smartphones. QR codes can turn a printed direct mail piece into an interactive [...]

Have you rediscovered direct mail yet? If you’re frustrated with email marketing, you may need to integrate direct mail back in the mix.   Here is an excerpt from PRWeb:
A recent surge in the volume of direct mail marketing has prompted a new generation of marketers, many of whom feel the need to become better acquainted with direct [...]

A mobile site is a bare-bones version of the PC version that gives users all the basic information they need on-the-go – nothing more, nothing less.  Creating a mobile version for your website may seem like a daunting task. What information should we include or omit for our mobile site? What about the design? How [...]

CASE DISTRICT VII CONFERENCE 2011
Booth 4
MARCH 3-5, 2011
HYATT REGENCY CENTURY PLAZA
LOS ANGELES, CALIFORNIA

The key to the success of email marketing initiatives on a long-term basis is consistency. Organizations contemplating the use of address verification tools will find that the design needs to be consistent if the initiatives are to be as effective as possible.
Follow your consistency through to your templates and stick to the same (or at [...]

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Happy New Year from SouthWest Direct!
Depending on who you ask, the traditional form of direct mail marketing for your business including collecting customer addresses, preparing advertisement leaflets, applying postage and mailing them, all took a backseat to email marketing in the last few years.  Email marketing with its extremely low operation cost, instant gratification and [...]

 
We stumbled across this article by Randy Spurrier, NimbleFish CEO. It really hits the nail on the head! The most important point of the article? Keep the dialogue going! We concur! Read it and learn…
http://www.imediaconnection.com/content/24606.asp
If you have questions about getting your direct mail to work smarter, contact SouthWest Direct today at www.swdirect.com or call 800-968-5798.

Thinking about using Facebook to brand your business? Before you do, consider the Facebook Facts! 
1. Facebookers (FB) like food! The FB pages with the most followers contain something about food – pages that has content about ice cream has the most followers!
2. Stay away from buzzwords!  FB business pages with words like “optimizing, leverage, blogger, and marketing” [...]

1. Know the market.  Know which markets respond to which print media.  SWD can show you how to print wisely and make it count!
2. Mix it up.  Know what mix of media gets the best reponse. SWD can help you evaluate and measure returns in order to use the right mix for your target audience and [...]