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	<title>SouthWest Direct Inc. Blog</title>
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		<title>QR Codes Make Direct Mail Mobile and Interactive</title>
		<link>http://www.swdirect.com/blog/2011/05/qr-codes-make-direct-mail-mobile-and-interactive/</link>
		<comments>http://www.swdirect.com/blog/2011/05/qr-codes-make-direct-mail-mobile-and-interactive/#comments</comments>
		<pubDate>Thu, 12 May 2011 14:51:45 +0000</pubDate>
		<dc:creator>NellaD</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.swdirect.com/blog/?p=98</guid>
		<description><![CDATA[One of the newest and most intriguing ways marketers are integrating mobile with the traditional power of direct mail is through  QR codes or Quick Response codes. These two-dimensional barcodes can feature PURLs that drive users from printed material to the Web via smartphones. QR codes can turn a printed direct mail piece into an interactive [...]]]></description>
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		<title>Rediscovering Direct Mail</title>
		<link>http://www.swdirect.com/blog/2011/03/rediscovering-direct-mail/</link>
		<comments>http://www.swdirect.com/blog/2011/03/rediscovering-direct-mail/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 14:54:04 +0000</pubDate>
		<dc:creator>NellaD</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.swdirect.com/blog/?p=93</guid>
		<description><![CDATA[Have you rediscovered direct mail yet? If you&#8217;re frustrated with email marketing, you may need to integrate direct mail back in the mix.   Here is an excerpt from PRWeb:
A recent surge in the volume of direct mail marketing has prompted a new generation of marketers, many of whom feel the need to become better acquainted with direct [...]]]></description>
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		<title>Designing your mobile website pages</title>
		<link>http://www.swdirect.com/blog/2011/03/designing-your-mobile-website-pages/</link>
		<comments>http://www.swdirect.com/blog/2011/03/designing-your-mobile-website-pages/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 17:51:02 +0000</pubDate>
		<dc:creator>NellaD</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.swdirect.com/blog/?p=90</guid>
		<description><![CDATA[A mobile site is a bare-bones version of the PC version that gives users all the basic information they need on-the-go – nothing more, nothing less.  Creating a mobile version for your website may seem like a daunting task. What information should we include or omit for our mobile site? What about the design? How [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Join SouthWest Direct at the CASE District IV Conference!</title>
		<link>http://www.swdirect.com/blog/2011/02/join-southwest-direct-at-the-case-district-iv-conference/</link>
		<comments>http://www.swdirect.com/blog/2011/02/join-southwest-direct-at-the-case-district-iv-conference/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 20:54:21 +0000</pubDate>
		<dc:creator>NellaD</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.swdirect.com/blog/?p=87</guid>
		<description><![CDATA[CASE DISTRICT VII CONFERENCE 2011
Booth 4
MARCH 3-5, 2011
HYATT REGENCY CENTURY PLAZA
LOS ANGELES, CALIFORNIA

]]></description>
		<wfw:commentRss>http://www.swdirect.com/blog/2011/02/join-southwest-direct-at-the-case-district-iv-conference/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Email Marketing Success Through Consistency</title>
		<link>http://www.swdirect.com/blog/2011/02/email-marketing-success-through-consistency/</link>
		<comments>http://www.swdirect.com/blog/2011/02/email-marketing-success-through-consistency/#comments</comments>
		<pubDate>Fri, 11 Feb 2011 14:50:25 +0000</pubDate>
		<dc:creator>NellaD</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.swdirect.com/blog/?p=84</guid>
		<description><![CDATA[The key to the success of email marketing initiatives on a long-term basis is consistency. Organizations contemplating the use of address verification tools will find that the design needs to be consistent if the initiatives are to be as effective as possible.
Follow your consistency through to your templates and stick to the same (or at [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Don&#8217;t forget to visit SouthWest Direct at the Upcoming ICMG show in Miami!</title>
		<link>http://www.swdirect.com/blog/2011/02/dont-forget-to-visit-southwest-direct-at-the-upcoming-icmg-show-in-miami/</link>
		<comments>http://www.swdirect.com/blog/2011/02/dont-forget-to-visit-southwest-direct-at-the-upcoming-icmg-show-in-miami/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 15:54:48 +0000</pubDate>
		<dc:creator>NellaD</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.swdirect.com/blog/?p=79</guid>
		<description><![CDATA[
Visit SWD at booth 112!
Click Thumbnail to go to show homepage!

]]></description>
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		<title>Effective Marketing in 2011</title>
		<link>http://www.swdirect.com/blog/2011/01/effective-marketing-in-2011/</link>
		<comments>http://www.swdirect.com/blog/2011/01/effective-marketing-in-2011/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 13:29:41 +0000</pubDate>
		<dc:creator>NellaD</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.swdirect.com/blog/?p=76</guid>
		<description><![CDATA[Happy New Year from SouthWest Direct!
Depending on who you ask, the traditional form of direct mail marketing for your business including collecting customer addresses, preparing advertisement leaflets, applying postage and mailing them, all took a backseat to email marketing in the last few years.  Email marketing with its extremely low operation cost, instant gratification and [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Tips to Make Direct Mail Work Smarter!</title>
		<link>http://www.swdirect.com/blog/2010/07/tips-to-make-direct-mail-work-smarter/</link>
		<comments>http://www.swdirect.com/blog/2010/07/tips-to-make-direct-mail-work-smarter/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 12:58:22 +0000</pubDate>
		<dc:creator>NellaD</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.swdirect.com/blog/?p=71</guid>
		<description><![CDATA[ 
We stumbled across this article by Randy Spurrier, NimbleFish CEO. It really hits the nail on the head! The most important point of the article? Keep the dialogue going! We concur! Read it and learn&#8230;
http://www.imediaconnection.com/content/24606.asp
If you have questions about getting your direct mail to work smarter, contact SouthWest Direct today at www.swdirect.com or call 800-968-5798.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Facebook Facts</title>
		<link>http://www.swdirect.com/blog/2010/06/facebook-facts/</link>
		<comments>http://www.swdirect.com/blog/2010/06/facebook-facts/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 15:12:19 +0000</pubDate>
		<dc:creator>NellaD</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.swdirect.com/blog/?p=63</guid>
		<description><![CDATA[Thinking about using Facebook to brand your business? Before you do, consider the Facebook Facts! 
1. Facebookers (FB) like food! The FB pages with the most followers contain something about food &#8211; pages that has content about ice cream has the most followers!
2. Stay away from buzzwords!  FB business pages with words like &#8220;optimizing, leverage, blogger, and marketing&#8221; [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>HOW can you make print pay off for your organization?</title>
		<link>http://www.swdirect.com/blog/2010/04/how-can-you-make-print-pay-off-for-your-organization/</link>
		<comments>http://www.swdirect.com/blog/2010/04/how-can-you-make-print-pay-off-for-your-organization/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 15:23:44 +0000</pubDate>
		<dc:creator>NellaD</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.swdirect.com/blog/?p=57</guid>
		<description><![CDATA[1. Know the market.  Know which markets respond to which print media.  SWD can show you how to print wisely and make it count!
2. Mix it up.  Know what mix of media gets the best reponse. SWD can help you evaluate and measure returns in order to use the right mix for your target audience and [...]]]></description>
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		<slash:comments>0</slash:comments>
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