Direct Email Marketing from Southwest Direct is
the perfect companion service to support
your direct mail marketing efforts. Our
integrated postal and email marketing solutions can
merge your online and offline marketing campaigns
to achieve dramatic results and ROI. Through a partnership
we
can offer opt in email marketing and email
list appending services.
Opt In Email
People who are in search of information
about products or services will typically
search for them on the Internet. They enter
their emails and ask for information to
be sent to them. Through partner websites
these email addresses are gathered, indexed,
and confirmed. A thank you email is sent
with an opt-out link provided. The remaining
emails are confirmed consumers who are looking
for information on specific products, services,
interests, and lifestyles.
The Opt In Email File contains over 190 million
US Consumers. Each opt-in record is verified
and the file is highly managed so people
do not receive more than 1 email message per week.
Southwest Direct is a responsible and ethical
marketer and does not provide list for
"spamming".
Consumer Selects include age, gender, income,
education, lifestyles, interests, geography,
hi-tech consumers, and presence of children.
Business list selects include industry, executive
title, revenue, employee size, geography,
and job description.
Email Appending
Email Appending helps to match your in
house customer database or purchased data
file against 190 million email addresses
in the consumer master file.
Southwest Direct can match your postal
data to add email addresses and phone numbers.
Email Appending will typically match 15%
- 30% of your addresses for consumer files
and 5% - 10% for business files.
We can match your email addresses to add
postal data and phone numbers. Reverse Email
Appending will typically match 10% - 20%
of your email addresses for consumer files
and 8% - 15% for business files.
