Direct Mail
Recent studies by the U.S. Postal Service and a number of independent research groups found that consumers under the age of 35—even heavy Internet users—continue to view mail as a highly relevant and significant part of their lives.
Direct mail is the cornerstone of any successful lead generation or presence building campaign. Its versatile format options and cost-effective production, combined with high response rates, makes direct mail a critical part of your campaign.
However, conducting a mailing campaign on your own is a very time-consuming process. Even with messaging and design in mind, it still takes time to properly prepare the mail, send it out, and acquire the best postal discounts.
At SouthWest Direct®, we do the labor-intensive work for you and automate the mail preparation process. We use high-tech mailing equipment and up-to-the minute knowledge to get you the most cost-efficient production and postage rates, saving you both time and money through the entire process.
If you don’t already have a list of prospective customers, SWD can also provide you with targeted mailing lists of businesses or consumers that are interested in your products and services. We work diligently to bring you clean, fresh lists and offer a large variety of list sources and criteria selections.
With the best writers and designers on staff, SWD can also craft your message and mailer design, ensuring your audience’s attention and increasing sales leads.
With over 30 years of direct mail experience, SWD can effortlessly take your direct mail from concept to production to mailing. For additional information on SWD’s complete mailing services, click here.
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