Interactive Marketing
As a critical element of your direct response campaign, interactive marketing can lift the curtain that may stand between the seller and the potential buyer. Good interactive marketing requires proven solutions that include a multitude of online marketing and response mechanisms. Integrating Interactive marketing within your direct marketing campaign can boost response rates up to four times more than traditional response channels.
EMAIL MARKETING
Incorporating email marketing into your campaign can further enhance the relationship with current or previous customers, and encourage customer loyalty and repeat business. Using a CAN-SPAM compliant list to distribute information to potential customers at a relatively low cost, SouthWest Direct® can track the exact return on investment on many different standard and customized levels – allowing you to generate new and repeat business affordably and automatically. SouthWest Direct can also append your internal mailing list, typically matching 15-30% of your addresses with e-mail addresses for consumer files and 5-10% for business files. « Learn More
PERSONALIZED URL’s (PURLs)
Personalized URLs (PURLS) are web addresses generated from your mail list or detailed database. Each recipient receives a unique, custom “name” domain like http://kristinehaverly.collegeofmeaurora.com. A direct mail piece or an e-mail communication can be personalized with a PURL address and typically includes an incentive to visit the personalized site or landing page. When the recipient types his or her PURL into a web browser, he or she arrives at a campaign-specific personalized landing page with a lead form. After the recipient submits the lead form, he or she will be directed to a “thank you” page and sent a follow-up e-mail in response to the information requested. Concurrently, the lead comes to your organization in real time for immediate integration into your sales cycle. « Learn More
GENERAL URLs (GURLS)
SouthWest Direct can also create general landing pages, or GURLs, for use in capturing online leads. GURLs are usually 1-3 pages and can be campaign specific, thus allowing you greater control of lead capture, conversion tracking, and overall campaign analysis. Like PURLs, GURLs can also be used in conjunction with direct mail and e-mail campaigns, or any other activity that drives traffic to the Internet. « Learn More
SEARCH ENGINE OPTIMIZATION (SEO)
Do you want more visitors to your website who want to buy your services and products? SEO is another cost-effective form of interactive marketing. With a high rate of return, SEO helps your customers or clients find your products and services online. 24-7 monitoring, keyword selection, and a high search rank is what SEO is all about, and SouthWest Direct’s experienced SEO team can bring you high visibility on the internet, maximizing your ROI and increasing your sales leads.
SouthWest Direct’s interactive marketing campaigns are fully trackable with real-time reporting and measurement analytics, taking the guess work out of assessing the effectiveness of your direct marketing campaign! « Learn More
bystolic drug