Email Marketing
E-mail marketing from SouthWest Direct® is another critical element to support your direct response campaign efforts. Our integrated postal and email marketing solutions can merge your online and offline marketing campaigns to achieve dramatic results and high returns.
Direct mail and traditional campaigns, working side by side with e-mail marketing, can have a substantial impact on lead generation and response rates for several reasons:
- E-mail marketing provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost
- An exact return on investment can be tracked
- The delivery time for an e-mail message is short
- Over half of Internet users check or send e-mail on a typical day
Whether you want to communicate more effectively with your current lead base or are looking to reach out to new potential customers, SWD has all the resources to assist you in generating qualified customer leads through e-mail campaigns. SWD can develop your electronic mail messages, create your e-mail message template, and reach your target market alone or in conjunction with other campaign elements.
SouthWest Direct can even match your email addresses to add postal data and phone numbers. This process will typically match 10% – 20% of your email addresses for consumer files and 8%—15% for business files.
For more information or to request a consultation, call 800-968-5798 or click here.
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