General URLs
General URLs allows you to combine the power of direct mail with the benefits of the interactive channel. By adding a specific URL to your mail piece, you’ll convert substantially more Direct Mail recipients into qualified prospects and lifetime customers.
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Capture Attention
Send recipients Direct Mail offers that feature your specific URL. Our platform inserts your unique URL into the mail file for seamless incorporation into the printed collateral using an Ink Jet, Laser or Variable Data Printing. The General URL typically provides an increased incentive to visit the site. You immediately see a dramatic increase in response rates.
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Capture Responses
The respondent arrives at the landing page, which can maintain the tone and design of your Direct Mail offering and features a greeting that encourage immediate response. The user is able to learn more about your offer, request additional information by mail, respond to offers, or even make a purchase without ever leaving the page.
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Capture Future Opportunities
Our platform records the user’s actions so that you can track the effectiveness of your campaign in real time, generate detailed reports, extend additional offers, and immediately follow up on sales leads.
Contact us for more information or to request a consultation, call 800-968-5798.
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