SouthWest Direct, Inc.

Student Recruitment

Student Recruitment

SouthWest Direct’s® (SWD) full-service Student Recruitment Solutions have helped many career schools and universities reach an optimal cost-per-lead and achieve enrollment goals. Our team works closely with each school to create effective direct response campaigns that capture the essence of the school, as well as the attention of the prospective student. Our nationally-tested and successful methodology includes online and offline direct response campaign planning and implementation, in-house production, data acquisition, lead scoring, and customized results analysis.

Student Recruitment Samples

Click on a thumbnail below to view the entire campaign.

SWD’s Student Recruitment Solutions include the following elements:

Conceptual & Copywriting Development

Whether your school’s objective is to achieve enrollments through current branding or new messaging, SWD can develop conceptual messaging and copy that support your school’s mission and enrollment goals. Our conceptual and copywriting services utilize proven qualified lead generation messaging techniques for career colleges and universities.

Creative Design & Layout

Once direct response messaging is developed, our creative design team combines copy with high resolution graphics tailored to fit your school’s target market, branding guidelines, and enrollment goals – the result is a unique look and feel that will get your school noticed by qualified potential students. Whether your campaign consists of direct mail, e-mail marketing, or both, SWD’s graphic elements are designed for qualified lead generation.

E-Mail Marketing

Direct mail, working side by side with online and traditional media, can have a substantial impact on the use of websites and landing pages. Whether you want to communicate more effectively with your current student lead base or are looking to reach out to new potential students, SWD has all the resources to assist you in generating qualified leads through e-mail campaigns. While maintaining your brand and mission, SWD can develop your electronic mail messages and reach your target market in conjunction with direct mail or other campaign elements.

Personalized URLs and General URLs

A personalized URL or general URL on your direct mail piece can capture your potential students’ attention and bring them to a customized landing page via the Internet. SWD can obtain and set up numerous personalized URL’s for all of your direct marketing campaigns – a cost-effective way to capture a student lead and track results. For additional information on how PURLs work, click here.

Search Engine Optimization

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Thus, your website must contain keywords and content that directly relates to the organic search process.

Search Engine Optimization (SEO) is one of the best long term investments you can make for your website. SouthWest Direct’s SEO services are designed to get your website highly ranked in major search engines and achieve greater presence within your industry. SouthWest Direct’s SEO services are provided as a stand-alone offering or as part of your broader marketing strategy.

Text Message Marketing

Engage your potential students in a way that grabs their attention! Mobile text messaging has become an integral part of the way your potential and existing students communicate. When integrated into your marketing mix, a text message has 3 times the open rate of an e-mail! Take advantage of this affordable and effective way to market your school. SouthWest Direct provides an easy way to create, launch and monitor your mobile text marketing campaigns.

Try it now! Text “SWD” to 47201. Direct Mail

* Recent studies by the U.S. Postal Service and a number of independent research groups found that consumers under the age of 35 — even heavy Internet users — continue to view mail as a highly relevant and significant part of their lives. Direct mail is the cornerstone of any successful student lead generation campaign. Its versatile format options and cost-effective production, combined with high response rates, makes direct mail a critical part of your school’s lead generation campaign. As we have for over thirty (30) years, SWD can effortlessly take your direct mail from concept to production to mailing.

Remarketing

A remarketing campaign is a process that reconnects your school with students who may have expressed interest, but have never enrolled. SouthWest Direct’s remarketing campaigns can re-initiate contact with these students and establish why the potential student requested information, but failed to enroll. This valuable information can affect ongoing marketing initiatives by ensuring future prospects don’t lose interest in a similar manner.

Data Modeling

How do you differentiate your school when you’re competing against many contenders in the marketplace? Most marketers agree that utilizing data modeling can improve response rates on direct response campaigns. SWD can facilitate data modeling techniques to help you uncover qualified student leads that fit your school’s mission and program offerings.

List Acquisition

SWD’s data processing department provides its clients with up-to-date list acquisition from multiple leading data sources. SWD can manage all aspects of your school’s direct marketing list acquisition and provide targeted lists no matter what your criteria.

In-House Print Production & Finishing

While others may say they offer a full-service direct response solution, SWD actually delivers on this promise. Our conceptual development, copywriting, graphic design, data processing, online programming, print production (four-color digital, offset, and variable data printing), bindery, finishing, and mailing are done at our facility and handled by your SWD team from start to finish.

Results Tracking & Analytics

SWD’s comprehensive campaign results tracking and analysis ensure your marketing dollars are achieving optimal efficiencies, lead generation, and – most importantly – enrollments. Based on your school’s lead and enrollment objectives, a variety of analysis points, such as SWD’s proprietary lead scoring process, can be included in your campaign analysis package. Results can be communicated efficiently and allows your team to review campaign progress effortlessly.

Click here for more information or call 800-968-5798 to schedule a campus visit today.