The lithographic department at SouthWest Direct can integrate both electronic pre-press and traditional preparation to a variety of printing formats. Whether the project requires detailed matchwork, specialized insertions, or printing on unusual stock, SouthWest Direct can rise to the occasion. Quality control is of the utmost importance on each marketing project and is under constant supervision through each phase of production. Every mail piece printed is checked for proper size, weight and precise color. Knowledge of direct mail is essential for printing and producing successful direct mail elements.