Create Personalized URLs for Direct Mail campaigns

With an ever-growing number of direct mail respondents choosing the web, Personalized URLs are an indispensable part of every direct marketing campaign. Personalized URLs invite each direct mail recipient to the their own "private screening" of a product or service. Additionallyy 43% of people prefer to respond to direct mail online (Study conducted by the DMA).

Personalized URLs allows you to combine the power of direct mail with the benefits of the interactive channel. By creating Personalized URLs for each customer, and giving each customer a unique online destination, you"ll convert substantially more Direct Mail recipient into qualified prospects and lifetime customers.

1. Capture Attention

Send recipients Direct Mail offers that feature Personalized URLs into the mail file for seamless incorporation into the printed collateral using an Ink Jet, Laser or Variable Data Printing. The Personalized URL typically includes the customer's name, producing a positive association and increased incentive to visit the site. You immediately see a dramatic increase in response rates.

2. Capture Responses

The respondent arrives at his or her customized landing page, which maintains the tone and design of your direct Mail offering and features a personalized greeting and pre-populated fields that encourage immediate response. The user is able to learn more about your offer, request additional information by mail, respond to offers, or even make a purchase without ever leaving the page.

3. Capture Future Opportunities

Our platform records the user's actions so that you can track the effectiveness of your campaign in real time , generate detailed